Sunday, January 23, 2011

Some of more braver and self confident Asian models from Japan, Taiwan, China,India,Philipine and South Korea are redefining the face of international fashion.
Asian Models are not yet household names in western world , but they are sharing international runways and starring in lucrative advertising campaigns alongside the world's highest-paid beauties.Yasmeen Gauri Khan is one of the highest paying Asian who is originated from Pakistan.
Indian Models Cum Actress Aishwarya Rai,Sushmita sen Both are successful in modeling and acting too either east and west.Ujjala Raut is the another name who has setup her carrier in modeling without acting both part of the world.
The Taiwanese actor-turned-model Godfrey Tsao is the latest to join this crop of mainly female models. Taller than most of his countrymen at 1.85 metres, Tsao has become the first Asian male to star in a menswear advertising campaign for the French fashion house Louis Vuitton.
Stephen Lee from New York's NEXT Model Management, which represents the Chinese model Shu Pei Qin, who is the world-wide face of Maybelline cosmetics, believes this is not a fleeting trend.

The Eurasian models Rachel Rutt and Jessica Gomes are redefining the sun-kissed blue-eyed blonde stereotype. Rutt is of Singaporean and British heritage and grew up in Japan before moving to Australia in 2005. The Sydney-based model has featured in campaigns for Sportsgirl, Saba, General Pants and on the pages of Marie Claire, Grazia and inVogue Italia. Gomes was born in Perth of Singaporean and Portuguese heritage. Now based in New York, she has worked with DKNY and was the face of the Sean Combs Unforgivable fragrance.
Chinese model Liu Wen is the most successful of the group. From Beijing, Wen's trajectory started on the pages of the Chinese editions of Vogue andHarper's Bazaar. In 2008 she made her first appearance in Paris on the catwalk for Jean Paul Gaultier and Chanel. Recently, Estee Lauder signed her as a new face and she is the 10th-highest-paid model in the world.
Singaporean Model Cum Business tycoon Rachel Kum has setup her business all over the world in fashion,modeling and cosmetic sectors.Kathy Ward from Sydney's Chic Management, which represents Rutt and Gomes, does not like to label the pair. She puts their success down to the fact that they stand out in the crowd. ''They are both definitely in demand. Jessica has a busy schedule internationally and a huge following in South Korea and Rachel has the look of the moment. She's in high-demand for mainstream fashion media, advertising at Australian Fashion Week.
There's been a very significant rise and demand towards the Asian look in the last five years, specifically from the Chinese market with its burgeoning economy and accessibility to a huge population.Asian models have found success in the past - the 1980s model Tina Chow being one of the most famous - but ethnic diversity has long been a fraught topic within the fashion industry. The face of fashion is a homogeneous one, with those blessed with long thin white limbs dominating the pages of international fashion magazines. Beauties from eastern Europe, America and Britain are traditionally the highest paid models in the world.
Advertisements Stories continue as Naomi Campbell is an outspoken campaigner on the issue and in 2009 caused controversy when she told Glamour magazine that the fashion industry was racist. A Lanvin designer, Alber Elbaz, recently said he did not see colour when he was casting his catwalk crew.The bag Tsao is modelling, right, is called the Elvis but it is not only nostalgic Americans whom Louis Vuitton is hoping to draw into the store.According to a TNS Retail Forward study Strategic Focus: China's Retail Landscape by 2015 China is expected to have passed the US and equalled Japan as the world's biggest market for luxury goods.''Everybody in the fashion/beauty industry recognises the importance of global markets, and currently China, Taiwan and South Korea are at the forefront,'' the make-up artist Dick Page told American Vogue last year in a story dedicated to Asian beauties.
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1 comment:

  1. You might like to look for Charlene "Chat" Almarvez. She is from the Philippines. She first runner-up in 2009 Ford Supermodel of the World, held in Brazil. She is already strutting the ramps for international designers like Vera Wang and grazing the pages of international magazines.


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